See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
Read moreData and Analytics
Easily access the data and analytics you need to evaluate performance and make decisions that empower your business.
Easily access the data and analytics you need to evaluate performance and make decisions that empower your business.
Boost performance with fully transparent insights and reporting
We care about transparency just as much as you do. With customisable reporting, Index Exchange offers detailed analytics so that media owners know exactly what their inventory is worth, and media buyers can see how each impression performs.
Our approach to data and analytics
View our analytics partnersOur approach to data and analytics
Performance data
Index’s data and analytics services provide a wealth of information to help your business perform, including data related to transactions, supply (slot events), demand (bid events), deals, and brands. With these insights, you can monitor performance, troubleshoot, track revenue, bill, and optimise against key metrics.
Reporting UI and API
Monitor performance and access aggregate data sets through easy-to-understand reporting. Quickly create standard or custom reports through the reporting UI or use the API for full access to data tables with easy setup and activation.
Client Audit Logs (CALs)
Gain clarity into pricing and ad spend with transparent impression-level reporting. Our CALs provide a receipt for every transaction on the exchange, offering unparalleled price transparency and accountability. You can build personalised insights, run sophisticated data science projects, or import to other reporting platforms.
Learn more about data and analytics
All ArticlesAs the scale of the open internet continues to grow, the programmatic industry is reaching the limits of infrastructure models …
Read moreToday, we’re announcing a new layer of Index Exchange’s infrastructure, now available to partners. Index Cloud is our neutral compute …
Read moreSee how the Index Managed Demand programme sources incremental demand for participating media owners, resulting in net new revenue.
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