New integration empowers advertisers to transform live stream and on-demand shows into curated, high-value streaming TV inventory, with greater transparency, control, precision, brand safety, and performance.
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. This launch expands both Cocie AI’s and Index’s commitments to enabling advanced curation solutions that strengthen both buyer performance and publisher value.
As investment in programmatic streaming TV accelerates, advertisers continue to face persistent challenges: highly fragmented supply, opaque or incomplete content signals, and difficulty reaching relevant viewers while maintaining strict brand safety standards. These issues reduce efficiency, increase risk, and undermine trust across the ecosystem.
Cocie AI addresses these challenges with proprietary AI-driven content analysis and intelligent sell-side decisioning, creating a single, transparent source of truth for both buyers and sellers. Its technology transforms live streams and on-demand shows into real-time, brand-safe, performance-ready contextual segments enriched with granular content metadata and controls.
Major buyers already rely on Cocie AI’s contextual intelligence to plan, activate, and optimise streaming TV investments aligned precisely with each brand’s audience and content strategy. This ensures campaigns run in the most relevant content environments driving stronger performance, higher engagement, and more predictable outcomes, supported by granular post-campaign reporting.
Through this integration with Index Marketplaces, media agencies and brands can now access streaming supply packaged with rich contextual metadata, unlocking show-level insights, transparency, and smarter targeting across the marketplace. Most importantly, advertisers retain full control over their curation strategies, enabling the creation of premium, performance-driven streaming TV supply paths with confidence.
“Cocie AI’s approach to contextual intelligence represents a step forward for the future of streaming TV,” explains Cadi Jones, SVP EMEA at Index Exchange. By pairing Cocie’s AI-powered content analysis with Index’s transparent, efficient marketplace, we’re providing marketers and their agencies with the tools to curate premium supply paths with greater precision and control than ever before. This integration reflects the broader evolution of TV advertising, where smarter signals, real-time decisioning, and responsible innovation work together to deliver meaningful results for buyers while unlocking more value for publishers.”
