Drive real impact through authentic connections with the Black community
Engagement with Black culture drives purchase consideration across the US. In fact, 78% of consumers say they’re more likely to consider a purchase after seeing a product featured by Black creators, communities, or platforms.1 Consumers are looking for more brands to have a presence on Black-led platforms, and research finds there’s still a significant gap between cultural influence and brand advertising.1
Tip: Consumers want consistent engagement with the Black community—and not just during this historic month. Drive authentic connections with audiences by activating your campaigns across Black-led media on Index. We’ll work together to extend your reach and impact year-round through culturally resonant campaigns.
Dates
February 2026
78%
of consumers more likely to purchase after seeing product featured by Black creators, communities, or platforms
Streaming
Recommended Content Genres
• Black History Month
• Black Entertainment
Recommended Third-Party Segments via LiveRamp
• Black History Month Shoppers
• Black History Month Specials – TV Viewership
Display/Video
Recommended Contextual Targeting
• Black History Month
Recommended Third-Party Segments via LiveRamp
• Black History Month Shoppers
• Black History Month Specials – TV Viewership
Ready to get started?
Contact us to learn more about this package.



