Connect With Highly-Engaged Mother’s Day Shoppers
This year, 84% of American adults plan to celebrate Mother’s Day, which is expected to generate over $34B.1 With 36% of shoppers preferring to buy online, marketers have a prime opportunity to reach gift buyers and planners across digital and streaming TV environments as they research, browse, and purchase.1
Tip: Use Index Exchange’s advanced targeting and deal capabilities to reach Mother’s Day shoppers with relevant messaging across digital and streaming TV.
Date
May 10
84%
of American adults plan to celebrate Mother's Day in 2025
$34B
revenue is expected
36%
of shoppers prefer to buy online
Recommended Targeting
Display & Video: Recommended contextual targeting
• Seasonal : Mothers Day



