Fall Sports

It’s game time. Streaming sports ad spend is up nearly 50% Year-over-year, hitting an expected $3.57 billion in 2026.¹ There’s never been a bigger opportunity to reach the most engaged fans in every major game.

Dates
College football season – August 29 – January 25, 2027 (National Championship)
NFL season – September 9 – February 14, 2027 (Super Bowl LXI)
US Grand Prix – October 23–25
NBA season kickoff – mid-to-late October
Xfinity 500 – November 1
Las Vegas Grand Prix – November 19–21

Featured data vendors
Dstillery • Peer39 • Genius Sports • Anoki

¹eMarketer