Political

Industry forecasts estimate $10.8 billion in political advertising spending this year, up more than 20% from 2022.¹ While the 2026 elections provide a prime opportunity to reach engaged audiences, they also surface the challenge of connecting with consumers while ensuring ads don’t appear next to divisive, hyper-partisan, or misinformation-driven content.¹

Tip: Maximize your political performance this year while ensuring your ads only show on premium, trusted sites with Index. Index deals offer curated precision while ensuring brand-safety, sell-side decisioning optimized supply paths, and audience segments from our Data Vendor Ecosystem, so you can activate or exclude issue-level political categories across channels.

Date
May – November

¹Peer39

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