Articles
12 May, 2026
How Index Managed Demand Sources Revenue for Media Owners
See how the Index Managed Demand programme sources incremental demand for participating media owners, resulting in net new revenue.
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Articles
21 Apr, 2026
Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Index Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.
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Articles
23 Oct, 2025
A New Model for Dynamic Take Rates That Puts Media Owners First
Learn how Transparent Dynamic Take Rates from Index Exchange unlock incremental value for media owners through intelligent and transparent pricing.
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Articles
07 Oct, 2025
Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees
Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
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Articles
13 Jun, 2024
Unlocking the Power of Curation With Index Marketplaces
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Articles
07 May, 2024
Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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Articles
28 Mar, 2024
New Privacy Sandbox Reporting Introduces More Transparency Into Performance
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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Articles
15 Jan, 2024
What Is Google’s Privacy Sandbox and How Can You Get Started?
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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Case studies
17 Oct, 2022
Leading Brand Boosts Video Completions and Reduces CPMs With Our Inventory Packages
Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and devices can be a challenge.
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Articles
07 Jul, 2022
Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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