Articles
07 Jul, 2026
Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
The FIFA World Cup 2026 is already breaking records, and it’s not over yet.
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Case studies
24 Mar, 2026
How A+E Global Media Drove Efficiency and Revenue Through Ad Podding
As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.
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Articles
19 Dec, 2025
Charting the Next Era of Programmatic: A Look Back at 2025
Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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Case studies
12 Nov, 2025
Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift
See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
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Articles
12 Aug, 2025
Innovators Unscripted With LG Ad Solutions
LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
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Articles
31 Jul, 2025
Innovators Unscripted With MNTN
Want more? Check out the Innovators Unscripted Bonus Round with Mark Douglas. MNTN’s Mark Douglas on precision, performance, and the …
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Articles
17 Jul, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Articles
15 Jul, 2025
Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Articles
02 Jul, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Case studies
01 Jul, 2025
StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution
Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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