Capture consumers this shopping season with Black Friday and Cyber Monday packages.
Black Friday is one of the busiest shopping periods of the year, driving significant sales volume and consumer traffic. These moments see a surge in consumer attention and ad engagement, making them a prime opportunity for high-performing, curated media.
In 2024, UK digital ad spend grew 13% to £35.5 billion, with Q4 reaching a record £10.6 billion a +9.7% YoY1, driven by a 20% rise in video display as brands leaned on high-impact formats for holiday campaigns.2
Dates
Black Friday on November 28 and Cyber Monday on December 1
13%
YoY growth in digital ad spend was recorded in the UK market in 2024
Recommended categories
Recommended targeting capability
- Streaming – Content Object: Genre
- Display/Video – Peer39
Category segment recommendations
- Seasonal: BlackFriday_CyberMonday
- Seasonal: Thanksgiving
- Seasonal: Holiday Shopping
- Seasonal: Holiday Toy
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