Capture consumers this shopping season with Black Friday and Cyber Monday packages.
Black Friday and Cyber Monday represent one of the biggest consumer spending moments of the year — and one of the most valuable opportunities for advertisers to capture attention at scale.
In 2025, UK digital ad spend reached £40.5 billion, with video investment growing 20% YoY to £9.3 billion as brands increasingly prioritised premium, high-attention environments for Q4 campaigns. At the same time, UK consumers spent £3.8 billion online during the Black Friday to Cyber Monday weekend, highlighting the continued importance of curated, performance-driven media strategies during peak retail moments.
Dates
Black Friday on November 27 and Cyber Monday on November 30
£40.5B
Total UK digital ad spend in 2025, up 10% YoY
Recommended categories
Recommended targeting capability
- Streaming – Content Object: Genre
- Display/Video – Peer39
Category segment recommendations
- Seasonal: BlackFriday_CyberMonday
- Seasonal: Thanksgiving
- Seasonal: Holiday Shopping
- Seasonal: Holiday Toy