FIFA World Cup

The World Cup is about more than soccer—it’s a global cultural moment. In the US alone, the tournament is expected to engage more than 29M multicultural fans, with strong viewership among Hispanic and Black audiences.¹ As the World Cup reaches American soil, culturally connected audiences will tune in at levels rarely seen during regular seasons or other sporting events, creating a powerful moment for brands to show up with relevance and respect.

Tip: Engage multicultural audiences around the World Cup with culturally relevant messaging and premium deal opportunities, driving performance while building trust and fostering long-term brand loyalty.

Dates
June 11 – July 19

Best-in-class shoulder and associated content

¹Forbes