Show Up with Relevance During the World Cup
The World Cup is more than football — it’s one of the world’s biggest cultural moments, bringing together highly engaged audiences across markets, screens and communities.
As the World Cup reaches American soil, culturally connected audiences will tune in at levels rarely seen during regular seasons or other sporting events, creating a powerful moment for brands to show up with relevance and respect.
Engage multicultural audiences around the World Cup with culturally relevant messaging and premium deal opportunities, driving performance while building trust and fostering long-term brand loyalty.
Dates
June 11 – July 19
29M
multicultural fans expected to watch the World Cup
Recommended Targeting
Streaming: Recommended content genres
• Sports
• Sports – Football
Display & Video: Recommended contextual targeting
• Seasonal: World Cup
• Sports: Football



