Ensure your marketing efforts are both authentic and impactful this Pride Month
Pride Month presents an opportunity for brands to connect with audiences through authentic, inclusive, and culturally relevant campaigns. Consumers increasingly expect brands to demonstrate meaningful support for the communities and causes they care about, particularly during key cultural moments.
According to Nielsen research, 65% of LGBTQ+ consumers expect brands to support the causes they care about1, reinforcing the importance of thoughtful and authentic brand engagement during Pride Month.
Discover how Index’s tailored packages can elevate your brand’s visibility during this powerful time.
Month
June
65%
of LGBTQ+ consumers expect brands to support the causes they care about.
Categories
Recommended Targeting Capability
• Streaming – Content Object: Genre
• Display/Video – Peer39
Category Segment Recommendations
• Custom Pride/LGBTQ+ Peer 39 segment
Content Genre
• LGBTQ+