Articles
May 18, 2022
10 of the Most Exciting OpenRTB 2.6 Features
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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Case studies
May 16, 2022
Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange
Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
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Articles
May 02, 2022
Curate the Open Market with Inventory Packages
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
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