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Articles
Nov 17, 2022
It’s Time to Overhaul Price Floors in Programmatic Advertising
Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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Articles
Oct 24, 2022
This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round
As director of people at Index and a diversity champion, I’ve been contemplating the importance of UK Black History Month …
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Articles
Oct 13, 2022
Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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