AdExchanger’s Anthony Vargas spoke with Butler/Till and SWYM.ai about how the agency cut programmatic waste by focusing on highly performant inventory and high-value leads. By leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from our robust, high-quality supply.

Josh Prismon, Chief Architect at Index Exchange, is mentioned in Digiday’s article on Google’s Privacy Sandbox, highlighting how supporting video ad formats and server-side solutions for DSPs and SSPs can address latency and drive publisher participation.

Andrew Casale, CEO of Index Exchange, discusses how Scope3’s AI-driven technologies, as part of their platform launch (with Index Exchange as one of the launch partners), are making the sell-side smarter. Casale highlighted the potential for these innovations to shift ad dollars from walled garden platforms like Google, marking a “structural change” in the ad tech market.

Jessica Breslav, Chief Customer Officer at Index Exchange, is featured in Ad Age’s coverage on the evolving relationship between supply-side platforms (SSPs) and media agencies. Breslav discusses how Index Exchange is fostering closer partnerships with agencies through initiatives like the launch of Marketplaces, which allows agencies to connect more directly with publishers and improve the quality and efficiency of their programmatic buys.

Index Exchange is mentioned as a launch partner for Scope3’s Brand Standards platform, integrating with other SSPs to enhance brand safety and transparency in programmatic advertising by providing content classification and brand suitability scoring.

Andrew Casale, CEO of Index Exchange, is mentioned in Adweek’s coverage of Scope3 announcement as he discusses how Index Exchange’s rich data on ad placements, device information, and page details helps power Scope3’s new Agentic Media Platform. The article highlights how this data enables sophisticated brand suitability and optimisation, allowing for advanced targeting at scale through the AI-driven platform.

Index Exchange CEO Andrew Casale made headlines discussing how curation could be the biggest shake-up in programmatic advertising since header bidding. Casale believes it could rival open RTB, shifting decision-making from the buy-side to the sell-side and giving publishers more control over impression sales. With Index Exchange’s curation product, Index Marketplaces, in beta, Casale is betting this shift will drive more ad dollars directly to publishers.

Andrew Casale, CEO of Index Exchange, was once again featured in Digiday’s Future of TV Briefing, where he discussed the need for standardised content signals in CTV advertising. Casale emphasised the challenge of differing taxonomies across providers, highlighting the importance of solving the metadata problem within CTV

Digiday’s latest piece on DeepSeek features Index Exchange CTO Ray Ghanbari’s take on how its model distillation makes LLMs more affordable, faster, and easier to fine-tune. Ray shares he’s been waiting for a breakthrough like this to bring the power of LLMs within reach.

Index Exchange is featured in Digiday for its pivotal role in the evolution of sell-side ad curation. The article also points to Index Exchange’s partnerships with companies like Chalice and Cognitiv, marking a significant shift in programmatic media trading and expanding opportunities for value creation and control.