Michael McNeeley, SVP of Product at Index Exchange, was featured in a recent Marketing Brew article discussing the challenges posed by Google’s Privacy Sandbox. McNeeley raised concerns about potential revenue loss from the cookie phase-out, calling early test results a “red flag” and questioning the future impact on the ad-tech industry.

Adweek covered Ad Tech’s current responses to Google’s Privacy Sandbox, highlighting reports from companies including Index Exchange. These reports raised concerns about the lack of support for key ad functionalities, such as video ads and multiple ad sizes. The feedback also pointed to issues like slower auction processes and a significant drop in ad prices, emphasising the limitations of Privacy Sandbox in its current form.

AdExchanger reports that Index Exchange CEO Andrew Casale is on the witness list for the Google antitrust trial.

MediaPost shares that Index Exchange raised concerns about the risks the Privacy Sandbox poses to publishers and the broader programmatic ecosystem. They highlighted issues like latency and a 33% decline in CPMs for Sandbox-enabled impressions, suggesting that the current limitations of the Privacy Sandbox could lead to significant revenue consequences for publishers.

Andrew Casale, CEO of Index Exchange, wrote an op-ed for AdExchanger discussing the need to eliminate MFA (Made-for-Advertising) publishers from the supply chain. He emphasized using tools like Sellers.json to track and remove fraudulent traffic sources. Casale also called on both buy and sell sides to support legitimate publishers and clean up the ecosystem.

Andrew Casale, president and CEO at Index Exchange, sat down with Beet.TV to chat about the challenges and opportunities that await as the industry looks to harness the power of real-time advertising during live events.

Index CEO, Andrew Casale, sat down with Michael Burgi at POSSIBLE to break down one of the trending topics in programmatic today—MFA—and what’s stopping the industry from solving the issue.

Paul Zovighian, VP of corporate development at Index, was named one of Business Insider’s rising stars of ad tech for his crucial role in driving commercial activation and rapid growth for Index Marketplaces.

Mike McNeeley, SVP of Product at Index, was featured in a Q&A with AdMonsters, where he discussed how to use the Privacy Sandbox demo tool, donated to the IAB Tech Lab by Index, and the importance of making this tool accessible to the industry.

At IAB ALM, Andrew Casale, president and CEO at Index, sat down with Beet.TV to discuss Index’s Marketplaces launch, sharing how it helps publishers, who have fewer resources than ever, make sure they’re accessible to all demand and enables all value creators to bring new ad spend to those publishers using Index’s existing integrations.