Partnership brings AI-enabled curation to drive enhanced performance
Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), today announced a strategic partnership with Fenestra, a leader in AI-driven advertising technology. This new collaboration integrates Fenestra’s advanced algorithmic bidding technology directly into Index Marketplaces, enabling marketers to optimise performance, streamline operations, and unlock new growth opportunities.
At the core of the integration is Fenestra’s proprietary platform, which leverages large language models (LLMs) and agentic AI to automate and enhance key areas of programmatic media buying. The results so far have been impressive. Clients have seen, on average, a 52% improvement in campaign performance and a 30% reduction in manual processes.
“Our partnership with Fenestra represents a powerful alignment of technology and strategy,” said John Tigg, SVP, buyer development at Index Exchange. “As marketers seek more efficiency and intelligence from their media investments, Fenestra’s custom AI-driven approach offers a timely and compelling solution. Together, we’re raising the standard for what’s possible in programmatic.”
Fenestra’s integration into Index Marketplaces not only delivers technical innovation but also strengthens relationships with shared clients. As demand grows for more customised, high-performance solutions, the partnership stands as a key strategic move for both companies.
“This partnership marks a significant milestone in Fenestra’s mission to transform the advertising supply chain through intelligent automation,” said Ashley MacKenzie, founder and chief executive, at Fenestra. “By combining our AI-powered algorithms with Index Exchange’s state-of-the-art infrastructure, we’re giving marketers a more adaptive and effective way to scale results in an increasingly complex media landscape.”
The collaboration between Index Exchange and Fenestra is not only technically powerful, but strategically aligned—designed to drive real-world performance improvements for clients through shared innovation.
