GUIDE
Preparing for the Future of Addressability
Download our guide to learn how to navigate today’s addressable opportunity and ensure success in tomorrow’s privacy-first world.
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Articles
Aug 10, 2022
How to Select the Right Universal ID: A Guide for Marketers
As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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Articles
Jul 26, 2022
3 Ways to Prepare Your Addressability Strategy for a Privacy-First World
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Articles
Jul 07, 2022
Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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