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As media owners, buyers, and platforms all increasingly make sustainability a key focus area, the IAB Tech Lab is working with partners across the industry to establish a sustainable programmatic marketplace.

Brian O’Kelley, co-founder and CEO of Scope3, sits down with Lori Goode, CMO of Index Exchange, to discuss the steps companies across the industry can take today to accelerate their sustainability efforts and impart systemic change.

John Osborn, US director of Ad Net Zero, joins Lori Goode, CMO at Index Exchange, to discuss what it will take for the industry to come together and begin driving positive change, and what companies can do today to get started.

App-ads.txt, a standard from the IAB Tech Lab, allows media owners to identify who’s authourised to sell their inventory, bringing more transparency to streaming TV. In this video, Catherine Cho, product manager at Index Exchange, explains how to ensure correct implementation.