Educational Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
What Makes Live Event Advertising Unique in Streaming TV
In the past decade, the rise of streaming TV has been accompanied by remarkable advancements in programmatic. But there’s a considerable frontier that challenges the industry: live-streamed content. Tyler Taylor, senior director of central operations and exchange growth at Index, explores the complexities of live event advertising and what it will take for marketers and media owners to realize the full value of programmatic in streaming TV.
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INDEX EXPLAINS
Addressability
Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.
Explore addressability videosINDEX EXPLAINS
Sustainability
There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.
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Streaming TV
In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.
Explore streaming TV videos