Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
Understanding the New Video Placement Guidelines Featuring IAB Tech Lab
The IAB Tech Lab recently updated its Video Ad Format guidelines to provide a consolidated breakdown of video ad placements, which will make it easier for media owners and buyers to accurately identify inventory and optimise monetisation as the video advertising landscape continues to evolve. In this video, IAB Tech Lab’s Hillary Slattery and Index Exchange’s Tyler Taylor review the new video placement guidelines and the steps required to adopt the new standard.Watch
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In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.Explore streaming TV videos