Channels and Formats

Create a seamless digital experience that engages audiences across devices, channels, and ad formats. 

CHANNELS_RBG

Create a seamless digital experience that engages audiences across devices, channels, and ad formats. 

login screen on a laptop

Tap into one exchange to power every ad format, on any screen

Consumer attention is more fragmented than ever, publishers are embracing new channels, and the number of programmatically enabled ad formats is expanding. 

It takes the right mix of these channels and formats working in concert to guide each consumer’s path to purchase, which is why Index Exchange has built a trusted marketplace that prioritizes efficiency and transparency across every channel.

Our approach to an omnichannel exchange

Index enables media owners and buyers to transact across the spectrum of programmatic ad formats within a single platform.

Our approach to an omnichannel exchange

Index enables media owners and buyers to transact across the spectrum of programmatic ad formats within a single platform.

Monitor, Display, Screen

Connected TV (CTV)

Engage viewers with video ads that appear within the commercial breaks of streaming TV content, such as network TV shows, movies, and live sports.

Mobile phone

Mobile app

Designed for smartphones, tablets, or wearable devices, these banner and video ads appear within apps, such as rewarded video and interstitials.

Text, Label, Camera

Native

Native ads are designed with text, images, or videos as provided by the marketer. 

Pc, Computer, Electronics

Web banner

Static image or interactive display ads are designed and provided by the marketer, and are shown within designated positions on a website.

Monitor, Electronics, Screen

Web video

In-stream ads are skippable and non-skippable video ads that play within a website’s video player before, during, or after video content, such as pre-roll or mid-roll ads. Outstream video ads appear within banner, interstitial, in-feed, and native positions on a website.

Learn more about omnichannel

All Articles

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …

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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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