It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …
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Women’s History Month is an awareness initiative that Index Exchange holds very close to our hearts. Our Index Women’s Network …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …
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One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …
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Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
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Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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