Increased consumer spending on Halloween is a treat for marketers
Consumers are spending more on Halloween each year, raising an opportunity to run Halloween-themed campaigns on curated media and efficiently reach the right audience. Inventory Packages, which allow you to choose the right supply and targeting for your brand, can help you make the most of the shopping opportunity.
Australians spent on Halloween in 2022, resulting in a $430 million AUD boost for retailers¹
In average spend per consumer on Halloween in 2022¹
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