Customers are keen to celebrate and plan to spend more on making mums feel special this holiday
Mums deserve to be celebrated every day, and your customers will be looking to make them feel extra special on this holiday. In 2023, Aussies spent $925 million on Mother’s Day – up $166 million from 2022.1
Dates
May 12
Recommended categories
Seasonal: Mother’s Day
Category segment recommendation
Interest: Gift givers
Category segment recommendation
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