During Pride Month, brands can show support for the LGBTQ+ community, promote inclusivity, and demonstrate their commitment to diversity
Pride Month is a chance to endorse LGBTQ+ support, nurture inclusivity, and affirm diversity. Getty Images, in collaboration with GLAAD, the LGBTQ+ media advocacy group, has unveiled a comprehensive Guidebook. This initiative directly addresses the Visual GPS report’s findings, indicating that just 20% of individuals in ANZ witness regular LGBTQ+ representation in marketing and advertising.1
Month
June
Recommended categories
Custom Pride/LGBTQ+ Peer39 segment
Category segment recommendation
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