Target seasonal shopping tentpoles for brand awareness or performance
Reach shoppers with brand awareness and performance campaigns during key events; Black Friday, Cyber Monday and Shopping Day in Asia.
Shopping Day Asia (Double 11) – 11 November
Asia’s largest e-commerce shopping festival. In 2023, brands turned-over the equivalent of a year worth of sales in just a few days.
Black Friday – Friday 29 November
On Black Friday 2023, consumers around the world spent a record-setting $US4.1 billion with retail brand.
Cyber Monday – Monday 2 December
Since 2019, 66% of Aussies are spending more on Cyber Monday.
Daxue Consulting, Australian Retail Association, Australian Retail Association
Recommended categories
Category segment recommendations
- Mobile Apps : Mobile App Categories : Shopping Apps
- Seasonal : Holiday Shopping
- Seasonal : BlackFriday_CyberMonday
- Shopping
Content genre
- Shopping
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