Leadership team

Lori Goode

Chief marketing officer


Lori Goode is the Chief Marketing Officer at Index Exchange, leading its global marketing strategy and enhancing its brand visibility. She also oversees learning and development and serves as executive lead for the company’s sustainability and DE&I efforts.

With nearly two decades of experience in digital advertising, Lori has held notable leadership roles throughout her career. Most recently, she served as the global head of marketing and training at Amazon Ads. Prior to that, she held leadership positions at Meta (formerly Facebook) and Microsoft.

Currently, Lori actively collaborates with various external sustainability groups including Ad Net Zero, serves on the executive achievements committee of She Runs It, is a proud board member of BRIDGE—a pioneering DEI trade group for the global marketing industry – and is an active member of Chief, a network dedicated to connecting and supporting women executive leaders. Lori received the Working Mother of the Year honour in 2024, awarded by She Runs It, and was also named a CMO to Watch in 2024 by the CMO Alliance.

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