Leadership team

Lori Goode

Chief marketing officer


Lori Goode is the chief marketing officer at Index Exchange, leading its global marketing strategy and enhancing its brand visibility. She also oversees learning and development and sponsors the company’s sustainability and DE&I efforts.

With nearly two decades in digital advertising, her expertise and experience spans across various domains from ad operations to brand marketing. Prior to Index, Lori led the marketing and training organization for Amazon Ads globally, launching its first advertising conference and leading a major brand relaunch for the organization. She also held notable leadership roles at Meta (formerly Facebook) and Microsoft. At Index Exchange, Lori has driven transformative changes, redefining the company’s mission and brand identity, and launching “Index Explains,” a video series on programmatic advertising. Lori actively champions sustainability and DE&I, serving on Index’s sustainability committee and the board of BRIDGE, a global DE&I trade group. She is also an active member in Chief, a network dedicated to connecting and supporting women executive leaders.

Lori resides in New York with her husband and twin daughters.

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