Lori Goode is the chief marketing officer at Index Exchange, leading its global marketing strategy and enhancing its brand visibility. She also oversees learning and development and sponsors the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) efforts.
With nearly two decades in digital advertising, her expertise and experience spans across various domains from ad operations to brand marketing. Prior to Index, Lori led the marketing and training organization for Amazon Ads globally, launching its first advertising conference and leading a major brand relaunch for the organization. She also held notable leadership roles at Meta (formerly Facebook) and Microsoft.
At Index Exchange, Lori has driven transformative changes, redefining the company’s mission and brand identity, and launching “Index Explains,” a video series on programmatic advertising. Lori actively champions sustainability and DEI&B through leading Index’s initiatives and participating in industry trade organizations. She serves on the board of BRIDGE, a global DEI&B trade group, is an Executive Achievements Committee member of She Runs It, and serves on the Leadership Group for Ad Net Zero US. She is also an active member in Chief, a network dedicated to connecting and supporting women executive leaders. In 2024, Lori was named a Working Mother of the Year by She Runs It and was recognized as a 2024 CMO to Watch by The CMO Alliance.
Lori resides in New York with her husband and twin daughters.
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