Articles
31 Jul, 2025
Innovators Unscripted With MNTN
Want more? Check out the Innovators Unscripted Bonus Round with Mark Douglas. MNTN’s Mark Douglas on precision, performance, and the …
Read more
Articles
17 Jul, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
Read more
Articles
15 Jul, 2025
Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
Read more
Articles
10 Jul, 2025
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
Read more
Articles
02 Jul, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
Read more
Case studies
01 Jul, 2025
StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution
Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
Read more