Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit
Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
Read moreOverview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
Read moreAs the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content from top publishers, independent journalists, subject matter experts, and local voices nationwide.
Read moreEmbracing new ad formats can offer media owners both added revenue streams and a better overall experience for their consumers, which LADbible Group experienced when it implemented outstream video ads.
Read moreProgrammatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and devices can be a challenge.
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreAlthough the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
Read moreContinuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreToward the end of every year, we kick off the Index Exchange Giving Season. It’s an opportunity to reflect back on all …
Read moreOne of our key guiding engineering principles here at Index Exchange is building top teams and talent. To that end, we hold …
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