The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
Read more
Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, viewability, brand safety risks, supply chain inefficiencies, or non-performing media.
Read more
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
Read more
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
This article was originally published on October 14, 2024 and last updated on September 15, 2025. The programmatic ecosystem has …
Read more
In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.
Read more
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read more
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …
Read more
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read more