Articles
15 May, 2025
2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Articles
15 Apr, 2025
KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange
Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Articles
09 Apr, 2025
Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai
The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Case studies
09 Apr, 2025
How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till
Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, viewability, brand safety risks, supply chain inefficiencies, or non-performing media.
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Articles
18 Feb, 2025
Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Articles
09 Dec, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
14 Nov, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
15 Oct, 2024
Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting
This article was originally published on October 14, 2024 and last updated on September 15, 2025. The programmatic ecosystem has …
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Case studies
14 Aug, 2024
Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products
In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.
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Articles
23 Jul, 2024
Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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