As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
Read more
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
Read more
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
Read more
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
Read more
Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their consumers, which LADbible Group experienced when it implemented outstream video ads.
Read more
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read more
Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more
‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
Read more
Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
Read more