Articles
17 Dec, 2022
The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Articles
13 Dec, 2022
A Look Ahead at 2023 and the Future of Digital Advertising in Australia
Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
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Articles
07 Oct, 2022
How To Maximise Ad Revenue This Holiday Season
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Articles
28 Sep, 2022
How To Optimise Your Holiday Campaign This Season
‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
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Articles
22 Aug, 2022
More Transparency in CTV Through Ads.txt and App-ads.txt
Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
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Articles
26 Jul, 2022
3 Ways to Prepare Your Addressability Strategy for a Privacy-First World
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Articles
07 Jul, 2022
Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Articles
22 Jun, 2022
What’s Wrong with CTV Ad Pods?
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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Articles
14 Jun, 2022
Improvements in Price Discovery will Accelerate the Growth of Programmatic
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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Articles
25 May, 2022
Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.
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