Articles
19 Dec, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
22 Nov, 2023
5 Ways to Optimise Programmatic Monetisation in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Articles
25 Sep, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
19 Sep, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Articles
11 Sep, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Case studies
11 May, 2023
LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange
Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their consumers, which LADbible Group experienced when it implemented outstream video ads.
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Articles
17 Dec, 2022
The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Articles
13 Dec, 2022
A Look Ahead at 2023 and the Future of Digital Advertising in Australia
Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
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Articles
07 Oct, 2022
How To Maximise Ad Revenue This Holiday Season
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Articles
28 Sep, 2022
How To Optimise Your Holiday Campaign This Season
‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
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