Articles
13 May, 2026
How Index Managed Demand Sources Revenue for Media Owners
See how the Index Managed Demand programme sources incremental demand for participating media owners, resulting in net new revenue.
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Articles
06 May, 2026
Why Streaming TV Performance Depends on Smarter Deal Activation
As streaming TV scales, better deal activation is key to reducing complexity and driving performance. Learn how curated supply, signal, and sell-side decisioning are shaping the future.
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Articles
21 Apr, 2026
Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Today, we’re announcing a new layer of Index Exchange’s infrastructure, now available to partners. Index Cloud is our neutral compute …
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Articles
07 Apr, 2026
Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic
Sell-side decisioning is creating new avenues for media owners to build more resilient monetisation strategies. See how you can take advantage of the opportunity.
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Articles
31 Mar, 2026
AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category
New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.
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Articles
26 Mar, 2026
Programmatic’s Agentic Future Needs a Stronger Foundation
As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
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Articles
19 Mar, 2026
Unlocking Brand Value Through the Sell Side
Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.
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Articles
12 Feb, 2026
Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression
The next phase of programmatic isn’t about adding more tools or introducing more complexity. It’s about something more fundamental: moving …
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Articles
22 Jan, 2026
Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action
At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
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Articles
19 Dec, 2025
Charting the Next Era of Programmatic: A Look Back at 2025
Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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