Lori Goode is the Chief Marketing Officer at Index Exchange, leading global Marketing and Communications and Learning and Development to drive brand visibility, positioning, and go-to-market strategy that supports product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organisation, launched the company’s first owned advertising conference, and led a major brand relaunch.
Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives, and serves as the Executive in Residence at Brooklyn College. Her contributions have been recognised with honours including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025).
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