Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
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Overview In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations. At …
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Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …
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Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
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