The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read moreWhen the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read moreWith the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
Read moreThe TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …
Read moreStreaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …
Read moreThere’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
Read moreOver the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
Read moreConnected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read moreThe IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
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