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Topic: Connected TV

Articles
10 Jul, 2025

Innovators Unscripted With Scope3

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency with Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
09 Apr, 2025

Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai

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Articles
08 Apr, 2024

The Future of TV Advertising: Advancements, Measurement, and a Seamless Viewing Experience

In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …

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Articles
26 Mar, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Articles
19 Dec, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Women sitting on stage
Articles
05 Oct, 2023

Navigating Change: The Future of Australian Advertising in the Streaming Era

The TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …

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Articles
07 Jun, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers 

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
17 Dec, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Person, Human, Popcorn
Articles
07 Oct, 2022

How To Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Articles
28 Sep, 2022

How To Optimise Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …

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Person, Human, LCD Screen
Articles
22 Aug, 2022

More Transparency in CTV Through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …

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Articles
22 Jun, 2022

What’s Wrong with CTV Ad Pods? 

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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