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Topic: Addressability

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Person, Human, Popcorn
Articles
07 Oct, 2022

How to Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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People sitting down and chatting
Articles
10 Aug, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile  advertising identifiers, universal IDs have …

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Person, Human, Clothing
Articles
26 Jul, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Google API in sea of people
Articles
03 Feb, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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cup of tea and cookies on a table next to a computer
Articles
25 Jun, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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