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Topic: Addressability

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic 

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Articles
Sep 19, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

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Articles
Aug 30, 2023

Feed Your Ambition: Engineering at Index Exchange

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Couch, Furniture, Sitting
Articles
Oct 14, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Person, Human, Popcorn
Articles
Oct 07, 2022

How to Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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People sitting down and chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile  advertising identifiers, universal IDs have …

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Person, Human, Clothing
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Google API in sea of people
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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cup of tea and cookies on a table next to a computer
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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