Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read moreAs third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read moreA privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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