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Topic: Mobile and in-app

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Rows of block pieces sorted into containers by color.
Articles
14 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory  

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
17 Dec, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Couch, Furniture, Sitting
Articles
14 Oct, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Person, Human, Popcorn
Articles
07 Oct, 2022

How to Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
28 Sep, 2022

How to Optimise Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …

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Mobile Phone, Cell Phone, Phone
Articles
07 Jul, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Computer Keyboard, Computer, Hardware
Articles
25 May, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.

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