As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read more
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read more
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read more
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read more
Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and devices can be a challenge.
Read more
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
In the nearly two decades since we started our company, the focus has been to set the standard for the …
Read more