Articles
11 Sep, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Articles
30 Aug, 2023
Feed Your Ambition: Engineering at Index Exchange
As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …
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Case studies
05 Jul, 2023
NewsBreak Sees 34% CPM Increase Across Its Ad Solutions With Mobile Video Advertising
As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content from top publishers, independent journalists, subject matter experts, and local voices nationwide.
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Articles
04 Jul, 2023
Why Media Buyers Are Flocking to CTV to Meet Audiences
The video advertising market, particularly connected TV (CTV) is rapidly evolving. It’s fascinating to think about just how fast the …
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Articles
21 Jun, 2023
Life at Index: A Spotlight on Our Index Pride Employee Resource Group
Happy Pride Month! Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …
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Articles
07 Jun, 2023
Why FAST Services Are a Can’t-Miss Opportunity for Marketers
Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …
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Case studies
11 May, 2023
LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange
Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their consumers, which LADbible Group experienced when it implemented outstream video ads.
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Articles
01 May, 2023
Life at Index: A Spotlight on Our Index Women Employee Resource Group
One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …
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Articles
19 Apr, 2023
An Open Letter: Strengthening Our Partnership and Commitment to DSPs
To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Articles
13 Apr, 2023
Content Signal Transparency Is Key to Scaling Connected TV in 2023
It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …
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