As premium streaming audiences continue to grow, streaming publishers are under pressure to deliver stronger monetisation outcomes while maintaining operational efficiency across increasingly complex ad tech stacks.
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Overview How can programmatic advertising help marketers reach relevant audiences without sacrificing scale?Many campaigns face a familiar trade-off: broad targeting …
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See how a major retailer partnered with Index Exchange and inPowered AI to drive more efficient site visits through sell-side decisioning and Index Marketplaces.
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See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
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See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
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Learn how Index Marketplaces and sell-side decisioning helped Smart Supply deliver impressive video performance, driving efficiency and long-term value.
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Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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Hearts & Science, a leading media agency, is on a mission to help clients align their media investments with their broader sustainability goals.
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Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, viewability, brand safety risks, supply chain inefficiencies, or non-performing media.
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