Articles
13 Jun, 2024
Unlocking the Power of Curation With Index Marketplaces
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Articles
23 May, 2024
Improving Content Discovery in Streaming TV: Q&A With Plex
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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Articles
07 May, 2024
Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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Articles
24 Apr, 2024
Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Articles
08 Apr, 2024
The Future of TV Advertising: Advancements, Measurement, and a Seamless Viewing Experience
In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …
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Articles
09 Mar, 2024
Celebrating Women in Media: Progress, Challenges and Our Continued Commitment
As we honour International Women’s Day and Women’s History Month, it’s crucial to acknowledge the advancements for women and their …
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Articles
15 Jan, 2024
What Is Google’s Privacy Sandbox and How Can You Get Started?
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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Articles
19 Dec, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
23 Oct, 2023
Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips
It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …
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Articles
05 Oct, 2023
Navigating Change: The Future of Australian Advertising in the Streaming Era
The TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …
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