Articles
02 May, 2022
Curate the Open Market with Inventory Packages
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
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Articles
28 Apr, 2022
Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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Articles
03 Feb, 2022
What You Need to Know about Topics API, Google’s Replacement for FLoC
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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Articles
25 Jun, 2021
Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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Articles
15 Apr, 2021
Combatting Malvertising with Buyers.json and DemandChain
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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