Learn how Transparent Dynamic Take Rates from Index Exchange unlock incremental value for media owners through intelligent and transparent pricing.
Read more
See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
Read more
Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
Read more
LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
Read more
Want more? Check out the Innovators Unscripted Bonus Round with Mark Douglas. MNTN’s Mark Douglas on precision, performance, and the …
Read more
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
Read more
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
Read more
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read more
This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
Read more
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
Read more