Articles
17 Jul, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Articles
10 Jul, 2025
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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Articles
27 May, 2025
Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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Articles
22 May, 2025
The New Era of Live Event Advertising in Streaming
This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
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Articles
18 Feb, 2025
Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Articles
09 Dec, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
14 Nov, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
15 Oct, 2024
Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting
This article was originally published on October 14, 2024 and last updated on September 15, 2025. The programmatic ecosystem has …
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Case studies
14 Aug, 2024
Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products
In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.
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Articles
11 Jul, 2024
Insights From Our Privacy Sandbox Testing
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …
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