Articles
09 Dec, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
14 Nov, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
15 Oct, 2024
Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting
This article was originally published on October 14, 2024 and last updated on September 15, 2025. The programmatic ecosystem has …
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Case studies
14 Aug, 2024
Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products
In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.
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Articles
11 Jul, 2024
Insights From Our Privacy Sandbox Testing
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …
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Articles
13 Jun, 2024
Unlocking the Power of Curation With Index Marketplaces
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Articles
23 May, 2024
Improving Content Discovery in Streaming TV: Q&A With Plex
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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Articles
07 May, 2024
Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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Articles
24 Apr, 2024
Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Articles
08 Apr, 2024
The Future of TV Advertising: Advancements, Measurement, and a Seamless Viewing Experience
In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …
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