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Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action
At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
Dentsu’s Ant McDonagh and Index’s Andrew Casale spoke with Brian Morrissey of The Rebooting about how agentic advertising is transforming programmatic.
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Articles
Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action
At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
Read more
Articles
Charting the Next Era of Programmatic: A Look Back at 2025
Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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Articles
Exploring the Future of AI in Advertising With IPG
Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.
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