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Category: Case studies

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

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Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

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Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

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Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

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Inventory Packages represented by a person watching a video on a laptop
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …

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cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

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Women holding a phone
Case studies
Jul 12, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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Eiffel Tower seen through a phone camera
Case studies
Mar 01, 2021

M Publicité Grows Revenue Using the IX Library™

Success story: M Publicité M Publicité is the advertising department of the highly respected French publisher Le Monde, which is …

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people playing pingpong
Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

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Outside facade of an apartment brick building
Case studies
May 01, 2020

Success Stories: Apartment Therapy

Overview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …

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