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Blog

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

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Articles
Mar 21, 2023

Growing Our Index Engineering Team in India

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Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

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Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

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Index engineering team in India
Articles
Mar 21, 2023

Growing Our Index Engineering Team in India

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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People, Person, Woman
Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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person sitting on the floor with a computer and aphone
Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …

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Inventory Packages represented by a person watching a video on a laptop
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …

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woman watching CTV advertising
Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …

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Mobile phone showi
Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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person watching CTV
Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …

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Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Articles
Sep 29, 2022

Why CTV Will Power the Future of Political Advertising

Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
Sep 27, 2022

How to Optimize Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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Articles
Sep 21, 2022

Cycling Toward Sustainability in Advertising: A Conscious Road to DMEXCO

Climate change and its immediate effects can’t be ignored anymore—we collectively need to adapt our lifestyles to be more sustainable, …

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Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …

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Universal ID represented by marketers talking
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …

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