When a major global financial institution wanted to lower its advertising-related carbon footprint, the agency teamed up with Index Exchange to fine-tune its media-buying strategy.
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
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This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Drawn to Index Exchange’s commitment to sustainable practices and high-quality, direct supply, KINESSO decided to partner with Index and run a segmented program to evaluate campaign performance and carbon output as compared to other SSPs.
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Leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from Index’s robust, high-quality supply.
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Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
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At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
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The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
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