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Blog

Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

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Case studies
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange

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Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

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Articles
May 01, 2023

Life at Index: A Spotlight on Index Women’s Network

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Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

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Woman on phone showing outstream video
Case studies
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange

Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …

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Index Women’s Network
Articles
May 01, 2023

Life at Index: A Spotlight on Index Women’s Network

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Family watching CTV representing content signal transparency
Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Index Exchange Evergreen and Dusk background
Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Person watch FAST service tv
Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

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Index engineering team in India
Articles
Mar 21, 2023

Growing Our Index Engineering Team in India

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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woman watching CTV advertising
Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …

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People, Person, Woman
Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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Mobile phone showi
Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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person sitting on the floor with a computer and aphone
Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …

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Inventory Packages represented by a person watching a video on a laptop
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …

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person watching CTV
Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …

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person sitting on a couch on their mobile phone representing mobile ad market
Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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