Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …
Read more
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
Read more
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more
‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
Read more
Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
Read more
Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
Read more
Climate change and its immediate effects can’t be ignored anymore—we collectively need to adapt our lifestyles to be more sustainable, …
Read more
Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
Read more
As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read more
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read more
Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
Read more
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read more
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read more