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Blog

Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

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Articles
May 12, 2022

10 of the Most Exciting OpenRTB 2.6 Features

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Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

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Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

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Articles
Mar 10, 2022

Empowering Women in Advertising: 11 Female Leaders Share Their Advice

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CTV and remote
Articles
May 12, 2022

10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …

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Laptop with packages
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …

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Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …

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cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

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Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Headshots of various women, women in advertising
Articles
Mar 10, 2022

Empowering Women in Advertising: 11 Female Leaders Share Their Advice

Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …

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Person, Human, Face
Articles
Feb 23, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …

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Four people sitting on a couch looking at a laptop and smiling
Articles
Jan 31, 2022

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organizations. Ray brings …

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Articles
Jan 24, 2022

Reflecting on the 2021 Index Exchange Giving Season

Toward the end of every year, we kick off the Index Exchange Giving Season. It’s an opportunity to reflect back …

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Articles
Nov 22, 2021

Welcome to the New Index Exchange Brand: A Conversation with CMO Lori Goode

It’s been an exciting week for all of us here at Index Exchange as we just debuted our new brand …

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Articles
Nov 16, 2021

Introducing the New Index Exchange Platform: Increased Efficiency across Channels

In the nearly two decades since we started our company, the focus has been to set the standard for the …

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Team working around table
Articles
Aug 19, 2021

More Than a Competition: How the Index Hackathon Builds Skills and Solves Problems

One of our key guiding engineering principles here at Index Exchange is building top teams and talent. To that end, we hold …

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