LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange
Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
Read moreOverview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
Read moreOne of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …
Read moreThe lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
Read moreTo our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
Read moreStreaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …
Read moreAs an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …
Read moreAmid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
Read moreBuilding a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …
Read moreThere’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read morePrice floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
Read moreOverview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …
Read moreAccording to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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