Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
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One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …
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As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
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Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Price floors and rate cards are a critical part of how media owners sell their inventory in the programmatic marketplace. …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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