When a major global financial institution wanted to lower its advertising-related carbon footprint, the agency teamed up with Index Exchange to fine-tune its media-buying strategy.
Read more
This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
Read more
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
Read more
Drawn to Index Exchange’s commitment to sustainable practices and high-quality, direct supply, KINESSO decided to partner with Index and run a segmented program to evaluate campaign performance and carbon output as compared to other SSPs.
Read more
Leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from Index’s robust, high-quality supply.
Read more
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read more
The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
Read more
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
Read more
Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
Read more
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
Read more
At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
Read more
The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
Read more