Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
Read more
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read more
As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read more
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read more
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read more
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …
Read more
Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read more
The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …
Read more
Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read more